VOL 6 NO 2 2025
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2025 | CUTE-BRI: EXPLORING CULTURAL AUTHENTICITY RESOURCE ROLE IN DRIVING COMPETITIVE ADVANTAGE | Ibnu Fitroh Sukono Putra, Febrianur; Panjaitan, Roymon; Resha Fatmawati, Elia; Widi Rumanti, Seline |
| 2025 | SPIRITUAL INNOVATION CAPABILITY AS A MEDIATOR IN MARKET ORIENTATION AND MARKETING PERFORMANCE | Nuryanto, Imam; Bayu Dirgantara, I Made |
| 2025 | SOCIAL COGNITIVE FACTORS INFLUENCING SOCIAL COMMERCE ENGAGEMENT AMONG GENERATION Z IN INDONESIA | Fahma Auliya, Zakky; Suyanto, Mohammad; Hidayat, Anas; Roostika, Ratna |
| 2025 | WHEN THE CROWD MOVES: INVESTOR HERDING IN INDONESIA’S BULL AND BEAR MARKETS | Memarista, Gesti; Loveyne Prasetio, Amanda |
| 2025 | THE IMPACT OF SCARCITY AND FLASH SALE TECHNIQUES ON IMPULSE BUYING OF COSMETICS | Rachmania, Vera; Inzaghi Ramadhan, Muhammad; Ernawati Fatimah, Siska |
| 2025 | OPTIMIZING INSTAGRAM BRANDED CONTENT: INCREASE PURCHASE INTENTION THROUGH BRAND LOYALTY ON LOCAL CLOTHING BRAND | Ika Handayani, Yuliasti; Adjeng Erwita, Monica; Yolanda Kristanti, Mevi |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 6 of 6
