http://localhost:8080/xmlui/handle/123456789/12402 2026-04-18T18:15:35Z http://localhost:8080/xmlui/handle/123456789/12840 Title: CUTE-BRI: EXPLORING CULTURAL AUTHENTICITY RESOURCE ROLE IN DRIVING COMPETITIVE ADVANTAGE Authors: Ibnu Fitroh Sukono Putra, Febrianur; Panjaitan, Roymon; Resha Fatmawati, Elia; Widi Rumanti, Seline Abstract: Objective: This study investigates the mediating role of cultural heritage authenticity in enhancing competitive advantage through cultural innovation capital among SMEs producing traditional products. Research Design & Methods: Data were collected from 372 SMEs in Central Java using a structured questionnaire with a 5-point Likert scale, and analyzed using Structural Equation Modeling―Partial Least Squares (SEM-PLS) with SmartPLS 3.0. Findings: The results indicate that cultural heritage authenticity significantly influences both cultural innovation capital and competitive advantage, with cultural innovation capital acting as a key mediator that enables SMEs to maintain cultural authenticity while adapting to modern market demands. Additionally, cultural innovation capital enhances SMEs’ ability to strategically innovate while preserving cultural values, thus providing a competitive edge. Implications and Recommendations: The findings suggest that SMEs should incorporate culture-based innovation strategies, leveraging cultural innovation capital to navigate the balance between tradition and modernization. Policymakers should support such efforts through specialized training programs and resource allocation to facilitate innovation without compromising cultural integrity. Contribution & Value Added: This study makes several important scientific contributions. First, this research advances customer culture theory by exploring the dynamic relationship between cultural authenticity, innovation, and competitive advantage in the context of SMEs producing traditional products. Second, this research provides practical implications for SMEs and policymakers in balancing cultural preservation with market-driven innovation. This research enriches the literature on cultural entrepreneurship and contributes to the growing body of knowledge on the intersection of culture and business strategy, particularly in emerging economies. 2025-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12838 Title: SPIRITUAL INNOVATION CAPABILITY AS A MEDIATOR IN MARKET ORIENTATION AND MARKETING PERFORMANCE Authors: Nuryanto, Imam; Bayu Dirgantara, I Made Abstract: Objective: This study aims to investigate the mediating role of spiritual innovation capability (SIC) in the relationship between market orientation (MO) and marketing performance (MP) within religious small and medium-sized enterprises (SMEs). Research Design & Methods: A quantitative research approach was employed, utilizing purposive sampling to select 245 owners and managers of religious SMEs located across Java, Indonesia. Data were gathered through structured questionnaires and analyzed using Structural Equation Modelling with Partial Least Squares (SEM-PLS) to examine the relationships among MO, SIC, and MP. Findings: The analysis revealed that higher market orientation significantly enhances spiritual innovation capability, which in turn positively influences marketing performance. SIC serves as a crucial mediator, demonstrating that religious SMEs achieve competitive advantages by embedding spiritual values into their innovation processes, thereby fostering customer loyalty and market differentiation. Implications and Recommendations:Managers in religious SMEs are encouraged to strengthen their market orientation and integrate spiritual innovation into their strategic planning to boost competitiveness. Additionally, policymakers should advocate for value-based innovation initiatives to support the sustainable growth of religious SMEs. Contribution & Value Added: This research contributes to academic literature by introducing spiritual innovation capability as a novel determinant of marketing performance in religious SMEs. It also extends the Resource Advantage Theory of Competition (RATOC) by emphasizing the pivotal role of spiritual values in driving business success. 2025-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12836 Title: SOCIAL COGNITIVE FACTORS INFLUENCING SOCIAL COMMERCE ENGAGEMENT AMONG GENERATION Z IN INDONESIA Authors: Fahma Auliya, Zakky; Suyanto, Mohammad; Hidayat, Anas; Roostika, Ratna Abstract: Objective: This study investigates the social cognitive factors influencing social commerce engagement, focusing on Generation Z users in Indonesia. The objective is to explore the roles of subjective norms, perceived utilitarian value, self-efficacy, and the fear of missing out (FoMO) in shaping purchase intentions on platforms like TikTok. Research Design & Methods: This study uses an explanatory research design to test causal relationships between variables, focusing on Generation Z TikTok users in Indonesia. A non-probability and convenience sampling method was used, with a sample size of 325 respondents, which falls within the recommended range of 100-400 respondents. Findings: Subjective norms were found to significantly influence purchase intentions in collectivist cultures like Indonesia. Perceived utilitarian value, such as convenience and cost-efficiency, also positively impacts purchase intentions. Self-efficacy boosts consumer confidence in navigating social commerce platforms, enhancing purchase intentions. FoMO serves as a crucial mediator, especially during time-sensitive sales or influencer promotions, increasing urgency in purchasing decisions. The intention to buy strongly correlates with actual purchases. Implications and Recommendations: Marketers should leverage micro-influencers to build trust in niche communities. AI algorithms can predict trends from user behavior, while integrating augmented reality (AR) features can improve engagement. Creating exclusive content and limited-time offers can amplify FoMO, encouraging quicker purchase decisions. Clear return policies and product reviews can further enhance consumer confidence. Contribution & Value Added: This study integrates FoMO into social cognitive theory (SCT), offering valuable insights into the psychological factors shaping social commerce behavior. It provides actionable recommendations for marketers to optimize engagement and drive sales. 2025-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12835 Title: WHEN THE CROWD MOVES: INVESTOR HERDING IN INDONESIA’S BULL AND BEAR MARKETS Authors: Memarista, Gesti; Loveyne Prasetio, Amanda Abstract: Objective: This study aims to examine investor herding behavior in Indonesia’s capital market during distinct market conditions in 2023, specifically bullish and bearish periods. The analysis employs a quantitative research design, utilizing data from 504 publicly traded companies listed on the Indonesia Stock Exchange between late December 2022 and late December 2023. Research Design & Methods: The study employs the Cross-Sectional Absolute Deviation (CSAD) method and multiple regression analysis to investigate herding behavior across 119 bullish and 120 bearish trading days. Findings: The findings reveal no significant herding behavior during bullish markets, while substantial evidence of herding is observed in bearish market conditions. This suggests that investors tend to follow market sentiment rather than relying on independent decision-making during downturns. Implications and Recommendations: The observed behavior may be attributed to limited financial literacy and a lack of comprehensive understanding of market mechanisms. These results underscore the pressing need for targeted financial education initiatives to foster more rational investment behavior. Contribution & Value Added: The study contributes to the behavioral finance literature by providing empirical insights into market-specific herding tendencies in an emerging economy, underscoring the role of investor education in strengthening market stability and efficiency. 2025-01-01T00:00:00Z