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Issue DateTitleAuthor(s)
2022-05Defining Event Marketing as Engagement-Driven Marketing CommunicationSetiawan, Romi; Wibisono, Dermawan; Purwanegara, Mustika Sufiati
2023-08SOCIAL MEDIA MARKETING AND CUSTOMIZED CUSTOMER RELATIONSHIP MANAGEMENT: THE IMPLICATION FOR MARKETING PERFORMANCE OF BUDGET HOTEL INDUSTRYSetiadi, Roby
2022-03Factors Affecting the Intention to Use E-Wallets During the COVID-19 PandemicMing, Kelvin Lee Yong; Jais, Mohamad
2022-02Improving the Satisfaction and Loyalty of Online Shopping Customers Based on E-Commerce Innovation and E-Service QualityRahman, Sarli; Fadrul, Fadrul; Yusrizal Yusrizal; Marlyna, Robert; Momin, Mujtaba M
2023-09THE INFLUENCE OF GREEN CONSUMERS ON GREEN DECISIONS: THE ROLE OF GREEN ATTITUDE AS MEDIATING VARIABLE (CASE STUDY ON FORE COFFEE CONSUMERS)Utami Widyawati, Sri; Hartoyo, Hartoyo; Novandari, Weni
2023-09DEVELOPING BUSINESS RESILIENCE STRATEGY FOR PT NUSANTARA TOTALINDO LOGISTIKRizky Anugrah Pratama, Muhammad; Harianto, Harianto; Taryana Sujana, Asep
2022-05The Impact Of Thin Trading Adjustments On Exchange Rate ExposureLily, Jaratin; Bujang, Imbarine; Kari, Abdul Aziz
2023-09ENTREPRENEURIAL ORIENTATION STUDIES ON FOOD AND BEVERAGE MSMEs TO EXAMINE THE EFFECTS OF SOCIAL MEDIA MARKETING AND DIGITAL CONTENT MARKETING ACTIVITY ON BUSINESS PERFORMANCERetno Aryani, Dwi; Tuti, Meylani
2025Enhancing MSME Competitiveness in Brunei through Halal Certification: Challenges and Training OpportunitiesHerianti, Eva; Yani, Ahmad; Arifin, Ichwan
2022-08The Effect of Resource Complementarity on a Company's Performance Post-Merger and Acquisition in the Southeast Asia Region: The Moderating Role of the Merger and Acquisition ExperiencePrayogi, Joni; Wibowo, Amin