Korelasi Iklan Obat Demam di Televisi Terhadap Pemilihan Obat pada Swamedikasi

Abstract

Self-medication is carried out by the community to treat diseases that can be recognized by themselves. This study aims to determine the effect of cold medicine advertisements on television on the selection of drugs in self-medication for housewives in the North Surabaya area. This research is an analytical study based on the time of data collection is cross sectional. The research subjects were housewives who used to watch television in the North Surabaya area. Determination of the research area using cluster random sampling method with accidental sampling technique. The variables studied were advertisements for fever medicine on television and the selection of fever medicine by housewives in North Surabaya. The collected data were analyzed using Spearman correlation to determine the correlation between variables. The results of the study obtained a sample of 118 housewives, most of whom were aged 41-50 years 42 (35.6%). Most education was SMA/equivalent by 67 (56.7%), and most housewives did not work 38 (32.2%). The most chosen fever drug was paracetamol in the form of tablets or syrup. Spearman correlation test was conducted to determine the correlation between drug advertisements on television and the selection of fever medicine by housewives. The results of the analysis showed the correlation significance value of p = 0.000 < 0.05. This shows that there is a correlation between drug advertisements on television and the selection of fever medicine by housewives. The magnitude of the correlation value was 0.333, meaning that the correlation between drug advertisements on television and the choice of fever medicine by housewives was 33.3%, while 66.7% was influenced by other factors outside of drug advertisements on television such as education, income, experience, increasing age, information and belief in certain drugs that have not been studied.