Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/6891
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBahabri, Rayan H.-
dc.contributor.authorZaidan, Aliyaa B.-
dc.date.accessioned2024-10-28T08:02:03Z-
dc.date.available2024-10-28T08:02:03Z-
dc.date.issued2021-
dc.identifier.issn1658-3612-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/6891-
dc.description.abstractObjective: This study primarily assesses the social media use patterns of general dental practitioners and specialists in KSA. To fulfil its secondary objective, the study evaluates the social media preferences of the selected cohort for promoting their practice, and their extent of professionalism while using social media. Method: An electronic questionnaire was developed and administered to all registered dentists and specialists in KSA through the Saudi Dental Association platform. The questionnaire comprised closed-ended items with a choice of predefined answers that covered demographics, reasons for using social media, and the ways in which social networking might affect professionalism. Results: A total of 238 general dental practitioners and specialists from various age groups answered the questionnaire. The data revealed that 41% of the respondents used social media equally for personal, professional, and business purposes. Instagram was the most commonly used social media platform for dental practice promotion, and also regarded as the most powerful platform by all respondents (p ¼ 0.0009). Thirty-four percent of the respondents rarely posted their own clinical cases on social media. However, a significant difference was observed amongst the specialities (p ¼ 0.01). Conclusion: Inappropriate use of social media can cause ethical issues regarding patient confidentiality and data protection that may lead to negative perceptions of dental professionalism. Therefore, guidelines and policies should be established to regulate dental practitioners’ use of social media for sharing clinical data.en_US
dc.language.isoen_USen_US
dc.publisherJournal of Taibah University Medical Sciencesen_US
dc.relation.ispartofseriesOriginal Article;456-460-
dc.subjectDental practitionersen_US
dc.subjectMarketingen_US
dc.subjectProfessionalismen_US
dc.subjectSocial mediaen_US
dc.subjectSpecialistsen_US
dc.titleThe impact of social media on dental practice promotion and professionalism amongst general dental practitioners and specialists in KSAen_US
dc.typeArticleen_US
Appears in Collections:Vol 16 No 3 (2021)

Files in This Item:
File Description SizeFormat 
456-460.pdf456-460950.89 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.