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Issue DateTitleAuthor(s)
2025The Effect of Price and Product Quality toward Brand Switching through Consumer Satisfaction (Study on Local Skincare Product Users Who Switched to Korean Skincare Products)Ramadhani Gaffar, Novia; Rusdianto, R. Yuniardi
2023-09HOW STRATEGIC FLEXIBILITY AFFECTS DIGITAL TRANSFORMATION: EMPIRICAL STUDY ON MODERN COFFEE SHOPS IN INDONESIAKhristianto, Wheny; Trihartono, Agus; Wahyudi, Edy
2025-05Do Financial Knowledge and e-Payment Awareness Affect Saving and Spending Behavior? The Mediating Role of Financial Risk ToleranceDewi, Vera Intanie; Effendi, Nury; Ervani, Eva; Sapulette, Militcyano Samuel
2025Investigating the Dynamic of Halal Food Certification Adoption: Necessity or Opportunity?Ikawati, Retty; R. Purnomo, Boyke
2025-04Celebrity Endorsement on Gender-Based Conspicuous ConsumptionTor-Kadioglu, Cansu; Bozyigit, Sezen
2023-09THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON SUSTAINABILITY DECISIONS IN SMES RUN BY MILLENNIAL GENERATIONS IN SEMARANG, INDONESIAL. Dewa, Adenanthera; Oktavia, Ariana; Rahmasari, Lisda
2023-09ANALYSIS OF THE BALANCED SCORECARD APPROACH FOR ASSESSING THE FINANCIAL AND NON-FINANCIAL PERFORMANCE MEASUREMENTEvi, Tiolina; Pramesworo, Ign. Septo
2022-01Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as DeterminantsMayasari, Iin; Haryanto, Handrix Chris; Wiadi, Iyus; Wijanarkoa, Adrian Azhar; Abdillah, Willy
2022-01Panic-Buying Behavior During The Covid-19 Pandemic in Indonesia: A Social Cognitive Theoretical ModelPatiroa, Shine Pintor Siolemba; Budiyanti, Hety; Hendartoc, Kresno Agus; Hendrian
2025-08The Effect of Corporate Entrepreneurship Determinants on the Financial Performance of Small and Medium Enterprises (SMEs): An Empirical StudyAbbasa, Mohd Saleh; Amin, Mohd Rushidi Mohd; Sivakumaran, Vinesh Maran

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