EVALUATING PARTNER PERFORMANCE IN SELECTION TO ENHANCE ORGANIZATIONAL PERFORMANCE WITH THE MEDIATING EFFECTS OF CO-CREATION

Abstract

The purpose of this study is to examine the impact of partners’ cost, partners’ quality, and partners’ capability on the value creation with partners and organizations performance in Vietnam. Data were collected from property proprietors, CEOs, vice directors, management board assistants, and department managers of SMEs in Vietnam. The PLS-SEM technique was employed to collect and analyze a total of 454 valid responses. The results illustrate the impact of partners' cost, partners' quality, partners' capability, and collaboration with partners on the success of SMEs in a developing market. This study offers novel insights into the literature on the impact of partnership on business co-creation and performance in terms of partners' capability, cost, and quality, as a result of its theoretical implications. The findings help fill the gap in supply chain management partner selection theories, specifically selection criteria and their consequences on business performance in Vietnam's uncertain situations, that thus offer tourism companies valuable insights into the strategic benefits of selecting, establishing, or maintaining a relationship, as well as strengthening their relationships with their business partners.