THE EFFECT OF GENDER-ROLE ORIENTATION, VOLITION, AND PARENTAL INFLUENCE ON ENTREPRENEURIAL INTENTION

Abstract

Abstract: Background: Indonesia's low percentage of entrepreneurs is impeding the country's economic progress, which in turn is exacerbating the country's high unemployment rate and low entrepreneurial inclination among the youth. Purpose: This research examines the effect of gender-role orientation, volition, and parental influence on entrepreneurial intention among undergraduate students in Indonesia. Design/methodology/approach: Data analysis for this quantitative study, which involved 172 Indonesian undergraduate students, was done using the Structural Equation Model - Partial Least Square. Purposive sampling was used to choose the sample, and questionnaires were used to collect data. Findings/Result: The research concludes that feminine gender-role orientation and parental influence positively impact entrepreneurial intention, while masculine, androgynous, and undifferentiated gender-role orientations, as well as volition, do not have a significant effect. Conclusion: To increase the number of entrepreneurs in Indonesia, it is crucial to develop entrepreneurial programs tailored to undergraduate students with a feminine gender-role orientation and to involve parents, given their significant influence on entrepreneurial intention. Originality/value (State of the art): Despite traditional beliefs favoring masculine genderrole orientation in entrepreneurship, research suggests that feminine, androgynous, and undifferentiated orientations also have potential, and factors like volition and parental influence play crucial roles in shaping entrepreneurial intention. Keywords: gender-role orientation, volition, parental influence, entrepreneurial intention, undergraduate students