THE INFLUENCE OF INTRINSIC FACTORS ON PERSONAL ATTITUDE TO START A FARMING BUSINESS: THE MODERATING ROLE OF GENDER

Abstract

Objective: The aim of this study was to determine the influence of intrinsic factors (proactiveness, motivation, creativity) on the personal attitude of agricultural students to start a farming business in South Africa. This relationship was looked at from gender perspective. Research Design & Methods: An estimated 3,486 students were enrolled for various agriculture-related qualifications in various 27 institutions of higher learning in South Africa when this cross-sectional, quantitative study was carried out. Data from 421 agricultural students were collected through a Prospective Farmers Profile Questionnaire at six institutions of higher learning in South Africa. Findings: The study finds no significant gender influence on all intrinsic factors and also on the personal attitude of agricultural students to start a farming business. The results further revealed that personal attitude to start a business is predicted by intrinsic factors, motivation, and creativity, but not proactiveness. Implications and Recommendations: Entrepreneurial syllabi should aim to equip students with intrinsic factors as these shape the personal attitude to start a business. It is a positive personal attitude that will likely result in a start-up. Farming entrepreneurship, especially among the youth will assist in employment creation as well as food security, two problems that many countries are currently facing. Contribution & Value Added: Proactiveness is one of the most important dimensions of entrepreneurship but agricultural students do not consider it significant in their personal attitude to start a business. Proactiveness should be built into the syllabi for students to be better acquainted with this critical business start-up element.