BUSINESS WHERE SOCIETY MATTERS: ESSAYS IN HONOUR OF ERNEST DE RUN, RUJHAN MUSTAFA, HAMRI TUAH AND SALBIAH EDMAN

Abstract

At a time when businesses are attempting to acquire socially good practices, especially since the landmark agreement at the 21st Conference of Parties meeting that led to the Paris Accord to cap temperature rise to 1.5 degrees Celsius over the next 100 years with 2005 as the starting year. Not only was business then dominated by practices that overly emphasized profit making. Indeed, this was still the prevailing environment when the International Journal of Business and Society (IJBS) was launched in 2000 at Universiti Malaysia Sarawak (UNIMAS). Ernest De Run, Rujhan Mustafa, Hamri Tuah, and Salbiah Edman were among the founding members of the journal that came together to launch the journal to promote ethics and societal objectives in academia. Consequently, this introductory paper provides the background to honor these four founding scholars. In doing so, the introduction addresses the key topics the founding editorial established as specially promoted societal pillars of the journal