Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15
| Issue Date | Title | Author(s) |
| 2023-01 | PURCHASING DECISION BEHAVIOURS OF HEALTH INSURANCE PRODUCTS AND THE DETERMINANTS OF COMPETITIVE ADVANTAGE | Sudirjo, Frans; Sulistiyani, Sulistiyani |
| 2023-01 | EXPLORING THE IMPACT OF PERCEIVED GREENWASHING ON REPURCHASE INTENTION OF GREEN PERSONAL BODY CARE PRODUCTS | Raihana, Jasmine; Sufiati Purwanegara, Mustika |
| 2023-01 | ERIGO CUSTOMER LOYALTY AT SHOPEE E-COMMERCE | Risnaldi, Prido; Hartoyo, Hartoyo; Prasetya, Prita |
| 2023-01 | THE EFFECT OF CUSTOMER LOYALTY IN DIGITAL BANKING SERVICES: ROLE SATISFACTION FACTOR, CUSTOMER EXPERIENCE AND EWOM | Pritjahjono, Pritjahjono; Jahroh, Siti; Teguh Saptono, Imam |
| 2023-01 | THE ROLE OF E-SATISFACTION ON REPURCHASE AND E-WOM INTENTION ON THE COSTUMERS OF FOOD PRODUCTS BY LOCAL MICRO AND SMALL BUSINESSES ON THE DIGITAL PLATFORMS | Verrell Santoso, Enrico; Ardianti, Retno |
| 2023-01 | THE ROLE OF GENDER, AGE, AND EDUCATIONAL GROUPS IN UTILITARIAN MOTIVATION FOR SHARIA PRODUCTS | Gunanto Marsasi, Endy; Barqiah, Sarah |
| 2023-01 | THE FACTORS AFFECTING INTENTION TO SAVE AT INDONESIAN ISLAMIC BANKS USING THE THEORY OF PLANNED BEHAVIOR (TPB) | Sulistiowati, Sulistiowati; Kuswanti Suwarsinah, Heny; Simajuntak, Megawati |
| 2023-01 | BRAND TRUST CAPACITY IN MEDIATING SOCIAL MEDIA MARKETING ACTIVITIES AND PURCHASE INTENTION: A CASE OF A LOCAL BRAND THAT GO-GLOBAL DURING PANDEMIC | Yusuf Ramadhani, Jenial; Prasasti, Arum |
| 2023-01 | IMPLEMENTATION OF DIGITAL MARKETING IN SME's: OPPORTUNITIES AND CHALLENGES DURING THE COVID-19 PANDEMIC | Sudarmiatin, Sudarmiatin; Fitriana, Fitriana; Hidayati, Nurul |
| 2023-01 | ENTREPRENEURIAL INTENTION AMONG UNDERGRADUATE STUDENTS USING THE ENTREPRENEURIAL INTENTION MODEL | Rasyidah Wan Nawang, Wan |
| 2023-01 | GREEN BANKING ADOPTION STRATEGY (CASE STUDY OF BANKS IN JABODETABEK) | Fakhira, Novsa; Zulbainarni, Nimmi; Simanjuntak, Megawati |
| 2023-01 | THE ROLE OF MANAGER BEHAVIOR IN EXPLAINING THE FINANCIAL PLANNING AND FINANCIAL INNOVATION OF SMALL AND MEDIUM ENTERPRISES | Ismanto, Hadi; Pebruary, Silviana |
| 2023-01 | SME'S DEVELOPMENT: IS THE ROLE OF WOMEN AND ENTREPRENEURIAL MARKETING IMPORTANT? CASE STUDY OF CONFECTION SME'S IN JEPARA INDONESIA | Khoirun Nasihin, Ahmad; Sarma, Ma’mun; Munandar, Jono M. |
| 2023-01 | THE EFFECT OF SKILLS AND EXPERIENCE ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES WITH INNOVATION AS MEDIATION VARIABLE | Yadewani, Dorris; Wijaya, Reni; Indah Mursalini, Wahyu; Almasdi, Almasdi |
| 2023-01 | CORE COMPETENCE DEVELOPMENT STRATEGY TO ACHIEVE COMPETITIVE ADVANTAGE (CASE STUDY: DAWOON TEA) | Nurfrina Putri, Rizkia; Syarief, Rizal; Heryawan Asnawi, Yudha |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 15 of 15
