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Browsing "VOL 5 NO 2 2024" by Subject emotional value; online reviews; purchase intention; skincare products; source credibility.

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Issue DateTitleAuthor(s)
2024THE EMOTIONAL EDGE OF SKINCARE BRANDS IN ONLINE REVIEWS: IMPACT ON PURCHASE DECISIONSKausar Mulyana, Makruf; V. Layman, Chrisanty
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