PENGARUH PRODUK DAN PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA USAHA IBU-IBU DESA BAKARAN BATU, DELI SERDANG

Abstract

Development of independent villages through mutual cooperation values is a characteristic of village communities that continues to be sustainable. Bakaran Batu Village is located in North Sumatra Province, Deli Serdang Regency, Lubuk Pakam District. Mothers strive to advance the village and empower the community's economy by involving all stakeholders. The problem of increasing the rate of economic growth, every effort to think about Products and Promotions causes an increase in sales. The purpose of this study was to determine the effect of products and promotions on increasing sales in mothers' businesses in Bakaran Batu Village, Deli Serdang. The independent variables are Products, Promotions, and the dependent variable is Sales Increase. The quantitative descriptive analysis method through multiple regression analysis of Products and Promotions, each affects Sales Increase by looking at the magnitude of the regression coefficient obtained. By using quantitative research methods, each variable is measured, analyzed using statistics, and the SPSS Application. The targeted research output is a Research Journal, namely the Online System Journal (OJS). So the researcher raised the research title "The Effect of Products and Promotions on Sales Increases in Mothers' Businesses in Bakaran Batu Village, Deli Serdang". Keywords: Products, Promotions, Sales Increases.