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Issue DateTitleAuthor(s)
2025THE IMPACT OF SCARCITY AND FLASH SALE TECHNIQUES ON IMPULSE BUYING OF COSMETICSRachmania, Vera; Inzaghi Ramadhan, Muhammad; Ernawati Fatimah, Siska
2024-09LEVERAGING DATA-DRIVEN ANALYSIS TO EXPLORE RESTAURANT’S MARKET SEGMENTATION IN INDONESIABurhanuddin Ahmad, Lukni; Febrina Yolanda, Sarah; Alghifari Rismawan, Sendi
2025SOCIAL COGNITIVE FACTORS INFLUENCING SOCIAL COMMERCE ENGAGEMENT AMONG GENERATION Z IN INDONESIAFahma Auliya, Zakky; Suyanto, Mohammad; Hidayat, Anas; Roostika, Ratna
2025CUTE-BRI: EXPLORING CULTURAL AUTHENTICITY RESOURCE ROLE IN DRIVING COMPETITIVE ADVANTAGEIbnu Fitroh Sukono Putra, Febrianur; Panjaitan, Roymon; Resha Fatmawati, Elia; Widi Rumanti, Seline
2024-09Co-creation of collective values: Nurturing thriving rural entrepreneurshipAsmit, Brilliant; Mangihut Simatupang, Togar; Rudito, Bambang; Novani, Santi
2024-09THE INFLUENCE OF DIMENSIONS FEMALE LEADERSHIP COMPETENCIES TO SMEs PERFORMANCEIka Prajawati, Maretha; Nur Aisyah, Esy; Setiani, Setiani
2024-09Beyond Functionality: Building Value to Essential Oils Products at Indonesia Digital Market FieldRomli, Zainur
2025SPIRITUAL INNOVATION CAPABILITY AS A MEDIATOR IN MARKET ORIENTATION AND MARKETING PERFORMANCENuryanto, Imam; Bayu Dirgantara, I Made
2024-09THE INFLUENCE OF LIVE STREAMING AND MATERIALISM ON PURCHASING DECISIONS FAST FASHION PRODUCTS THROUGH HEDONIC MOTIVATIONFidela Andrini, Raissa; Noor Yuliati, Lilik; Nurhayati, Popong
2024-09THE INFLUENCE OF ENTREPRENEURIAL COMPETENCE ON COFFEE FARM PERFORMANCE IN TANGGAMUSLestari, Puput; Burhanuddin, Burhanuddin; Etriya, Etriya

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