http://localhost:8080/xmlui/handle/123456789/12440 Sat, 18 Apr 2026 21:01:44 GMT 2026-04-18T21:01:44Z http://localhost:8080/xmlui/handle/123456789/12693 Title: ENTREPRENEURIAL ORIENTATION STUDIES ON FOOD AND BEVERAGE MSMEs TO EXAMINE THE EFFECTS OF SOCIAL MEDIA MARKETING AND DIGITAL CONTENT MARKETING ACTIVITY ON BUSINESS PERFORMANCE Authors: Retno Aryani, Dwi; Tuti, Meylani Abstract: Abstract: The Indonesian government is encouraging the MSME sector to go digital following recent technological advancements to optimize its potential and productivity. The purpose of this study is to ascertain the impact of social media marketing (SMM) and digital content marketing activities (DCMAs) on entrepreneurial orientation (EO) and business performance (BP) of micro, small and medium enterprises (MSMEs) in the food and beverage industry. Entrepreneurs in the food and beverage industries who are located in the JABODETABEK area have used social media and prepared digital content as a marketing tool to make up the study's demographic. This study used a quantitative method with 272 MSME respondents who had responded to statements in the online questionnaire, which were collected over two months. SEM (Structural Equation Modeling), a data analysis technique, was employed with Lisrel 12. The findings demonstrated that Entrepreneurial Orientation and Business Performance are stronger directly influenced by digital marketing content activities than the influence of social media marketing. In addition, Entrepreneurial Orientation also affects Business Performance. This research found that MSMEs in the food and beverage industry may focus on developing DCMAs and building an entrepreneurial mindset in recognizing the desires of modern customers in shifting marketing to be more digital-based to improve its business performance Keywords: social media marketing (SMM), digital content marketing activity (DCMA’s), entrepreneurial orientation (EO), business performance (BP), food and beverage MSME Fri, 01 Sep 2023 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12693 2023-09-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12692 Title: THE INFLUENCE OF THE ENTREPRENEURS’ BACKGROUND ON DIGITAL STARTUPS ATTAINING INVESTMENT MILESTONES IN INDONESIA Authors: Ahmad Furqon, Dzulfikar; Yorga Permana, Muhammad; Amri Komarudin, Nurul Abstract: Abstract: This study delves into the importance of knowledge and information integration within entrepreneurship and its impact on the growth of digital startups in Indonesia. Specifically, the research focuses on the human capital derived from college education and the work experiences of entrepreneurs. By examining the educational background and professional experience of 207 digital startup entrepreneurs’ in Indonesia, the study employs various regression techniques to analyze the data collected between February and June 2021. The findings reveal that entrepreneurs’ who pursued higher education abroad significantly increased their chances of securing higher levels of investment. On the other hand, factors such as discipline, education level, and prior work experience demonstrate limited influence. These results contribute to our understanding of the factors that drive digital startups to achieve different investment milestones, emphasizinag the varying effects of different types of higher education and professional experience. These insights can be valuable for evaluating entrepreneurship programs in higher education institutions and guiding initiatives like student exchange programs and overseas training to foster human resource development in entrepreneurship. By enhancing our knowledge of human capital, this study contributes to the existing body of research and informs strategies for nurturing successful startups in the digital industry. Keywords: digital startups, entrepreneurship, series funding, higher education, human capital Fri, 01 Sep 2023 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12692 2023-09-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12690 Title: DEVELOPING BUSINESS RESILIENCE STRATEGY FOR PT NUSANTARA TOTALINDO LOGISTIK Authors: Rizky Anugrah Pratama, Muhammad; Harianto, Harianto; Taryana Sujana, Asep Abstract: Abstract: PT Nusantara Totalindo Logistik is a business that operates in the freight forwarding sector with rapid progress, but they are facing introduction and turbulences. To meet both occurrences, they need business resilience strategies. The Business Resilience Strategy was realized to identify PT NTL's business potential and advantages and build business resilience for PT NTL through creating a vision and mission statement until risk management. This research aims to develop resiliency over PT NTL business to enhance business potential and realize a business resilience strategy by establishing a vision and mission for business risk management. The research data and methodological approach for this research came from interviews and questionnaires regarding risk management and creating business resilience strategy through vision and mission statement until risk management by identifying vulnerability factors and capability factors, designing work programs and risk management, IFE Analysis, EFE Analysis, VRIO Analysis, TOWS Strategy Matrix, work program and creating risk management. Based on the research result, we can conclude that a business resilience strategy starts from assembling a vision and mission statement to risk management. The managerial implications of a business resilience strategy are establishing the strategy up to risk management. Keywords: risk management, business resilience, business potential, risk, Nusantara Totalindo Fri, 01 Sep 2023 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12690 2023-09-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12688 Title: SOCIAL MEDIA MARKETING AND CUSTOMIZED CUSTOMER RELATIONSHIP MANAGEMENT: THE IMPLICATION FOR MARKETING PERFORMANCE OF BUDGET HOTEL INDUSTRY Authors: Setiadi, Roby Abstract: Abstract: The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia. Specifically, this research aims to empirically examine the influence of the utilization of social media marketing and customer database management on customized CRM and marketing performance. A total of 115 respondents consisting of general managers and marketing managers of budget hotels in West Java was selected as sample by using simple random sampling technique. By employing Structural Equation Modeling (SEM), the findings have found that social media marketing equipped with customer database management significantly affects the customization of customer relationship management (CRM). Furthermore, customized CRM has a significant effect on marketing performance of budget hotels. The findings highlight that social media enables hotel businesses to interact with customers on a one-to-one basis, which allows for a more personalized customer experience. By analyzing customers' social media behavior and interests, hotel marketers can tailor their marketing efforts to suit each customer's needs and preferences. With better customer data, budget hotel businesses can create targeted marketing strategies that effectively meet their customers' needs thereby enhancing their overall customer relationship management and marketing performance. Keywords: budget hotel, customer relationship management, database management, marketing performance, social media marketing Tue, 01 Aug 2023 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12688 2023-08-01T00:00:00Z