http://localhost:8080/xmlui/handle/123456789/12345 Sat, 18 Apr 2026 21:02:14 GMT 2026-04-18T21:02:14Z http://localhost:8080/xmlui/handle/123456789/12423 Title: COMMUNITY-BASED ECOTOURISM IN PROTECTED AREAS TOWARDS INCLUSIVE DEVELOPMENT: AN EVIDENCE OF BHITARKANIKA WILDLIFE SANCTUARY OF INDIA Authors: Mohanty, Patita Paban; Patra, Soumendra Kumar; Kunjuraman, Velan; Pathak, Dhiraj Abstract: Community-based ecotourism (CBET) is one of the tourism segments used to protect the natural environment by the host communities in many countries; however, empirical studies involving active involvement, understanding, and level of satisfaction of the community and tourists in various ecotourism projects are still scarce in the context of developing countries. Thus, this study empirically examines the potential of community-based ecotourism in and around the Bhitarkanika Wildlife Sanctuary (BKWS) from the perspectives of the community and tourists in Odisha, India. Primary data were collected through a structured questionnaire prepared based on an expert view. In this study, both descriptive and exploratory research designs were considered the most appropriate. A total of 470 respondents participated in this study. Cronbach’s α was used to ensure reliability and validity of the instrument used for the survey. Data analysis was performed using SPSS 23.0. Collected data were tested for outliers using stem and leaf chart analysis, and all data were normally distributed for further analysis. Finally, a clear picture of the study was drawn based on the analysis and interpretation. The ANOVA (F-test) results demonstrated that community-based ecotourism was quite significant for inclusive development and conservation practices, as supported by all five statistically significant explanatory factors. The one-way ANOVA test for Hypothesis 1 found that community-based eco-tourism can be leveraged as a unique selling point (USP) to boost tourism in Odisha. Furthermore, one-way ANOVA was used to test the second hypothesis, which demonstrated that communitybased ecotourism raises awareness within the local population about the importance of protecting Odisha's tourism resources. Similarly, the t-test results demonstrated that tourists and communities do not differ significantly in terms of satisfaction with event settings, art and craft, performance, infrastructure, guide services, and information. The findings of the study revealed that CBET was a major tool for promoting Odisha Tourism and creating awareness among the local community for the conservation of protected areas to embrace sustainability. Practical implications have been suggested for policy improvement in Odisha Tourism. Sat, 01 Jun 2024 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12423 2024-06-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12422 Title: ANTHROPOMORPHISM AND AUTHENTICITY: EXPLORING THE DYNAMICS OF VIRTUAL INFLUENCERS IN CONTEMPORARY MARKETING Authors: Wasti, Claudya; Ellizabeth, Gabriella; Adhyatma, Muhammad Izdihar; Maulana, Amalia E. Abstract: This study investigates the influence of Virtual Influencers (VIs) on consumer behaviour and their implications for brands. The objective is to understand how consumers perceive and interact with VIs compared to traditional human influencers. Findings reveal that VIs offer unique advantages, including constant availability, adaptability, and cost-effectiveness, which can enhance brand engagement. However, concerns about authenticity, trustworthiness, and ethical implications persist. Utilizing anthropomorphism theory, the study demonstrates that brands can foster consumer connection and trust by imbuing VIs with human-like traits. Detailed analysis indicates that while VIs can effectively engage consumers, the perceived lack of authenticity poses a challenge. Nevertheless, when VIs are strategically integrated into marketing campaigns, they can significantly influence consumer behaviour and brand perception. Ultimately, these insights enable companies to develop targeted marketing strategies, leveraging VIs to shape consumer culture and brand narratives effectively. This research underscores the potential of VIs in modern marketing, providing a framework for brands to navigate the evolving digital landscape. Wed, 01 May 2024 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12422 2024-05-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12421 Title: INTRADAY RETURN OF WINNERS VS LOSERS: INDONESIAN CAPITAL MARKET EVIDENCE Authors: Hamidi, Masyhuri; Adrianto, Fajri; Putra, Eko Dwi; Jamal, Amer Azlan Abdul Abstract: The aim of this study is to determine intraday returns in the Indonesian capital market, using sample of 177 listed Indonesian companies from 2021-2022. This study adopts a multiple linear regression analysis, where the return of the last half hour as an endogenous variable consists of winners and losers, the return of the first half hour of trading, the volume of the first half hour, overnight returns, and the USA index futures as an exogenous variable. The originality of this research aims to demonstrate empirical evidence on intraday returns by distinguishing winner & loser stocks and the relationship between the intraday returns of winners and losers with volume, overnight, and US index futures in the emerging market (Indonesia). We find that the first half hour of trading can impact future return. The return of the first thirty minutes is significantly positive on the return of the last thirty minutes for both winner and loser stocks. Further, the volume of the first half hour and the overnight return both positively influences on the last half hour return of the day for loser stocks. This study can offer valuable insights for investment portfolio strategies, especially regarding intraday returns. The findings of this research prove to be a valuable resource for investors when devising investment strategies in the stock market. Additionally, it provides guidance for regulators in establishing rules for stock trading, particularly in transactions involving trading robots. Sat, 01 Jun 2024 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12421 2024-06-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12420 Title: AN EMPIRICAL STUDY OF FINANCIAL EFFICIENCY AND STABILITY OF CRAB–SHRIMP FARMING MODEL IN MEKONG DELTA, VIETNAM Authors: Ngoc, Danh Le; Hoai, Nhan Doan; Van, Tac Nguyen; Thi Bich, Hien Nguyen Abstract: The study is conducted with the goal of analyzing the financial efficiency of 308 crab - shrimp farming households in the Mekong Delta, finding factors that affect financial efficiency and the extent of their influence on farm household income. Research results show that extensive crab-shrimp farming households are highly effective. With the average cost of investment in production during the crab farming process of 2,051 thousand VND/1,000m2, the average revenue brought from farming Crab farming of 5,099 thousand VND/1,000m2, farmers have an average profit of about 3,020 thousand VND/1,000m2. The average value of the financial ratios shows that the production model in the Mekong Delta is financially effective, the average value of the revenue/cash cost is 8.08, profit/total costs is 2.31, net income/cash costs is 7.08, and profit /revenue is 0.37. Factors affecting the profits of extensive mud crab farmers consist of three influencing factors: Area, crab/total crab ratio, and farmers in Kien Giang Province. Additionally, the number of years of farming experience has an influence, but its impact is not statistically significant Sat, 01 Jun 2024 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/12420 2024-06-01T00:00:00Z