http://localhost:8080/xmlui/handle/123456789/12442 2026-04-18T19:47:48Z http://localhost:8080/xmlui/handle/123456789/12727 Title: SUSTAINABLE APPAREL PRODUCT PURCHASE DECISIONS ON INDONESIAN GEN Z AND MILLENNIAL WOMEN CONSUMERS USING THEORY OF PLANNED BEHAVIOUR Authors: Anggriani, Aulia; Daryanto, Arief; Asikin, Zenal Abstract: Abstract: Sustainable and fast fashion brands compete to provide diverse choices for consumers. This study aims to identify characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel, analyze the influence of product attributes and marketing factors on their purchasing decisions, and examine the impact of individual and social factors using the theory of planned behavior. The target population is Instagram followers of the sustainable clothing official store who meet the criteria. The questionnaire was created using Google Forms and distributed through Instagram Direct Message. Seventyseven willing respondents were obtained. Data analysis was carried out using the SEM-PLS method and descriptive analysis. Social norms, subjective norms, and individual behavior control factors significantly influence purchase intention and purchase decisions. However, sustainable clothing product attributes and marketing factors have a positive but insignificant impact on purchase intention and purchase decisions. Individual attitude factors weakly and insignificantly influence purchase intention and purchase decisions. Purchase intention, on the other hand, significantly influences purchase decisions. Five managerial implications are suggested: consumer segmentation, consumer-involved marketing strategies, collaboration with offline stores, enhancing sustainable product attributes, and improving the marketing of sustainable clothing products. Keywords: product attributes and marketing, purchase decision, SEM-PLS, sustainable apparel product, theory of planned behavior 2024-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12726 Title: THE IMPACT OF CUSTOMER SATISFACTION ON LOYALTY OF GOTO: THE APPLICATION OF TECHNOLOGY ADOPTION MODEL (TAM) Authors: Rachmanda Putri, Marsha; Aprianingsih, Atik Abstract: Abstract: The rise of digitalization has shifted consumers to do activities online including purchasing or ordering transportation online. The habit of relying on the internet and using applications to do transactions gives massive benefits to e-commerce and ride-hailing companies to the extent they become unicorn business level for startups. Taken from Indonesia's case, Gojek and Tokopedia is a product of e-commerce in the field of multi-service technology and digital payment. Within the merged, this study is to investigate the Technology adoption model (TAM) with the two fundamental variables of perceived ease of use (EOU) and perceived usefulness (PU). Enhancing the examination, perceived privacy security (PPS) is tested along with TAM to examine customer satisfaction. This research was empirically analyzed with SEM-PLS as its statistical analysis. This research was conducted in Indonesia, in the mid of the year of 2022. Questionnaires are distributed as the survey, by having GoTo users as the population. Our findings show that perceived ease of use and perceived usefulness are positively significant on consumer satisfaction. Contrary to the findings in previous research, in the Indonesian context, perceived privacy security has less impact on consumer satisfaction. This research objective is to generate more sustainable e-commerce users through the use of digital loyalty programs. Insights for the managerial in e-commerce marketing are discussed. Keywords: consumer satisfaction, loyalty program, technology acceptance model, e-commerce 2024-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12725 Title: THE EFFECT OF E-SERVICE QUALITY THROUGH CUSTOMER SATISFACTION AND CUSTOMER TRUST ON CUSTOMER LOYALTY OF KLIKINDOMARET USERS Authors: Fitriani Agritika, Dayinta; Hartoyo, Hartoyo; Suharjo, Budi Abstract: Abstract: A change in consumer behavior that increasingly uses digital systems in shopping encourages companies to implement an omnichannel sales system, as well as Indomaret. Meanwhile, the increasing number of retailers adopting the online system will lead to the emergence of competition between sellers, so customer loyalty has an important role. In running a business online, service quality is known to influence customer satisfaction and customer shopping behavior. This study aims to analyze the effect of e-service quality on customer loyalty in using Klik Indomaret. This research was conducted on 350 respondents who had used Klik Indomaret for the last six months and were domiciled in Jabodetabek. Data was collected using a snowball sampling technique with a questionnaire distributed online. The method used in this research is structural equation modeling (SEM). The results of the study show that e-service quality has a significant direct effect on customer satisfaction and trust. Furthermore, customer satisfaction also has a significant direct effect on customer trust. Increasing customer satisfaction and trust will also increase customer loyalty in shopping through Klik Indomaret. Managerial implications that can be applied by companies to increase customer loyalty include improving KlikIndomaret's e-service quality so that customer satisfaction and trust in e-commerce increase. In addition, the majority of KlikIndomaret's customers are Generation Z and millennials, so information and promotions will be delivered more effectively through message services and social media by using digital marketing. Keywords: customer loyalty, customer satisfaction, customer trust, e-service quality, SEM 2024-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12724 Title: THE CREATION OF COMMUNITY-BASED ENTERPRISE IN INDONESIAN RETURN MIGRANT WORKERS: THE ROLE OF INTERNAL AND EXTERNAL FACTORS Authors: Mardhotillah, Annida; Furqon Sofhani, Tubagus Abstract: Abstract: Entrepreneurship is one of the strategies in economic reintegration programs for Indonesian Return Migrant Workers when their employment contracts end and return to their homes. This study aimed to find out how successful the creation process of community-based enterprise is in the Indonesian return migrant workers community and to analyze the role of internal and external factors that influence its success. This study uses a qualitative method and took a case study on the Sahabat Bersama Cooperative as a community-based enterprise created by the Migrant Workers Family Community or Komunitas Keluarga Buruh Migran in Karawang Regency. Data was collected by using observation, semi-structured interviews, literature study, and documentation. This study uses the qualitative data analysis technique that consists of data condensation, data display, and conclusion drawing/verification. Results show that in the dynamics of the community-based enterprise creation process, internal factors, namely social capital and leadership played an important role in encouraging community participation in community-based entrepreneurial activities. In addition, external factors, namely institutional support systems from the public and private sectors played an important role in the cooperative's business development. The results of this study have implications for the importance of collaboration among several stakeholders involved in the economic empowerment programs for Indonesian Return Migrant Workers. Collaboration is needed between several related government agencies and the importance of the private sector's involvement in the success of community entrepreneurship activities to survive in the long term. Keywords: community-based enterprise, return migrant workers, social capital, leadership, institutional support system 2024-01-01T00:00:00Z