http://localhost:8080/xmlui/handle/123456789/12401 2026-04-18T18:15:22Z http://localhost:8080/xmlui/handle/123456789/12831 Title: LOYALTY TO HERITAGE SITES BASED ON EXPERIENCE THEORY Authors: Wahyudi, Lilik; Trisanty, Aidha Abstract: Objective: This study examines loyalty to heritage sites through the lens of experience theory, bridging gaps in the literature on tourism, marketing, psychology, and cultural studies. Research Design & Methods: This study adopts a quantitative research design aimed at examining the relationship between visitor experience, brand image, brand trust, and brand loyalty in the context of heritage tourism. Data were collected through an online and offline structured questionnaire distributed to individuals who had recently visited a heritage site. A total of 490 valid responses were obtained. Findings: These findings confirm that visitor experiences shape loyalty in heritage tourism, with emotional engagement, local cultural authenticity, and novelty emerging as key factors. Implications and Recommendations: Practically, this study provides strategic insights for heritage site managers to balance economic benefits with cultural preservation while promoting sustainable tourism practices. This research aligns with global trends in experience-based tourism and post-pandemic recovery strategies, where trust and satisfaction play a crucial role. Beyond contributing to academic discourse, this study also offers strategic guidance for managing heritage sites to enhance visitor loyalty. Contribution & Value Added: By emphasizing the importance of experience quality and loyalty dimensions in the context of heritage tourism, this research expands the theoretical framework while addressing practical needs in the tourism industry. 2025-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12830 Title: REWARD DISTRIBUTION STRATEGIES TOWARDS ENSURING INDUSTRY 4.0 PERFORMANCE IN BANKING INDUSTRY: A CORRELATE AND EFFECT Authors: Issa, Omolabi; Ajadi Ishola, Abdulrasaq Abstract: Objective: This study examines reward distribution strategies and industry 4.0 performance in Nigeria banking industry. Research Design & Methods: The study used survey research design with a population of 157 staffs of Access Bank PLC branches in Ilorin metropolis of which 113 samples were drawn, administered structured questionnaires, and analysed using correlation and regression through SPSS v23. Findings: The result indicated that there is a strong positive relationship between reward distribution strategies and industry 4.0 performance through performance-based reward, skill-based reward, merit-based reward, and team-based reward on industry 4.0 performance, and reward distribution strategies has significant effect on industry 4.0 performance of banks. Theoretical Implication: The agency theory helps to prove that aligning the interests of managers with the goals of embracing technological advancements can help banks to encourage managers to invest time, effort, and resources into exploring and implementing innovative solutions. Implications & Recommendations: The study concluded that reward distribution strategies have significant effect on industry 4.0 performance of Access Bank. It thus recommended that Access Bank in Ilorin metropolis focus on implementing effective reward distribution strategies to improve their industry 4.0 performance. More importantly, the bank should give attention to Merit-Based Reward and Skill-Based Reward as they have a stronger relationship with Industry 4.0 Performance. Contribution & Value Added: Aligning rewards with emerging trends in Industry 4.0 has been a huge challenge for organizations. Thus, this study advances understand on how organisations can effectively align their reward system to stimulate performance in the organisation 2025-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12829 Title: AWARENESS OF CONSUMER: CONSUMER PURCHASE INTENTION AND PURCHASE BEHAVIOR TOWARDS HALAL PRODUCTS Authors: Yulia Rahmi, Devi; Alwi, Fikri; Prima Lita, Ratni; Poni Mardiah, Fatma Abstract: Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Research Design & Methods: This study uses a quantitative method with 200 respondents who consume food products with the halal logo in West Sumatra. Data were analyzed using the PLS-SEM (Partial Least Square-Structural Equational Modeling) method. Findings: The results of the study show that the halal logo, religiosity, and price are significant for purchase intention. No significant effect was found on halal awareness and attitude towards purchase intention. Moreover, the study's results show that purchase intention significantly affects purchase behaviour. Implications and Recommendations: This research implies that consumers of food products labelled halal consider the halal logo on a product before consuming it, so food producers must try to sell products that have a halal logo Contribution & Value Added: This study addresses the existing literature by modifying the research model regarding the purchase behaviour of halal products. In practical, companies in the halal food industry should focus on maintaining and enhancing product quality, obtaining halal certification, and establishing a trusted halal label to foster consumer purchase intention and behavior 2025-01-01T00:00:00Z http://localhost:8080/xmlui/handle/123456789/12827 Title: RELIGIOSITY AND GREEN ENTREPRENEURSHIP MOTIVATION: THE ROLE OF COMMITMENT TO ENVIRONMENT Authors: Maisaroh, Maisaroh; Trisanti, Aidha; Darmawan, Arief Abstract: Objective: This quantitative study investigates the key predictors of motivation for green entrepreneurship. Research Design & Methods: Religiosity is identified as an independent variable, green entrepreneurship motivation as the dependent variable, while commitment to environment is the mediating variable. The sampling method was purposive random sampling from 160 SME Leaders in Yogyakarta. Data analysis used SEM PLS. Findings: The findings showed that all hypotheses are supported. Religiosity positively impacts green entrepreneurship motivation and commitment to environment, while commitment to environment positively impacts green entrepreneurship motivation. Besides that, the connection between religiosity and green entrepreneurship motivation is mediated by commitment to environment. Implications and Recommendations: The result suggests that religiosity directly affects both the drive to engage in green entrepreneurship and the commitment to environmental responsibility; the commitment to the environment serves as a key mediator, amplifying the overall motivation. A limitation of this study is its cross-sectional design, which restricts the ability to generalize the results. Therefore, future research could focus on testing the model with a larger sample and exploring religious motivation as a distinct predictor of green entrepreneurship motivation. Contribution & Value Added: Conceptually, this research contributes to existing model antecedents of green entrepreneurship motivation that have rarely been studied before, and highlights the roles of religiosity and commitment to environment. Practically, this finding opens up opportunities for policymakers to develop programs that can help MSME actors leverage their religious motivation to create more sustainable businesses. 2025-01-01T00:00:00Z