http://localhost:8080/xmlui/handle/123456789/12590 2026-04-18T21:03:49Z 2026-04-18T21:03:49Z Shaari, Hasnizam Hamid, Siti Nadia Sheikh Abdul Mabkhot, Hashed Ahmed http://localhost:8080/xmlui/handle/123456789/12687 2025-08-09T02:05:35Z 2022-04-01T00:00:00Z

Title: Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective Authors: Shaari, Hasnizam; Hamid, Siti Nadia Sheikh Abdul; Mabkhot, Hashed Ahmed Abstract: Abstract: The mushrooming growth of luxury brands has been evidenced worldwide, especially among developing countries such as Malaysia. Despite Malaysian consumer confidence slowing due to uncertainty about the economic conditions, the demand for luxury brands is still expected to rise. Interestingly, a significant rise in the demand for luxury brands has been observed in the millennials group. This study examines the relationship of electronic word-of-mouth and the country of origin’s image on millennials' attitudes toward luxury brands and the intention to purchase luxury fashion brands. The study among 333 millennials revealed that the country of origin’s image has both direct and indirect effects on the intention to purchase luxury fashion brands. Electronic word-of-mouth (eWOM) was found statistically insignificant in explaining the intention to purchase, but eWOM had a significant relationship on intention to purchase through its mediation effect of the attitude toward luxury brands. Accordingly, the findings found support for the balance theory. The results also suggest that the owners of luxury brands should carefully manage the country of origin because it will affect the overall brand image, as perceived by consumers. Limitations and future directions of the study are also included at the end of the article.

2022-04-01T00:00:00Z Ming, Kelvin Lee Yong Jais, Mohamad http://localhost:8080/xmlui/handle/123456789/12684 2025-08-09T02:03:45Z 2022-03-01T00:00:00Z

Title: Factors Affecting the Intention to Use E-Wallets During the COVID-19 Pandemic Authors: Ming, Kelvin Lee Yong; Jais, Mohamad Abstract: Abstract: The COVID-19 pandemic has reshaped the lifestyle of Malaysians. The government has introduced various incentives to encourage contactless transactions. Malaysia has also experienced a spike in e-wallet transactions during the COVID-19 pandemic. However, there is no consensus on the reasons behind the rapid increase in the usage of e-wallets. This study aims to fill a knowledge gap by incorporating government support, the perceived risk, and social influence as the potential factors affecting the use of e-wallets. Survey data were collated from 598 respondents using Google Forms and analyzed using covariance-based structural equation modeling (CB-SEM). The findings confirm that perceived usefulness, government support, the perceived risk, and social influence are positively related to the attitude toward the usage of e-wallets. This attitude is also positively related with the user’s intention of using the wallets. The outcomes of this study may assist policymakers to devise effective strategies that are able to capture the users’ intentions to use e-wallets during the COVID-19 pandemic. This study also recommends that the government increases the incentives to speed up the formation of a cashless society. The related organizations should also enhance public awareness on the usefulness of e-wallets in preventing virus transmission.

2022-03-01T00:00:00Z Rahman, Sarli Fadrul, Fadrul Yusrizal Yusrizal Marlyna, Robert Momin, Mujtaba M http://localhost:8080/xmlui/handle/123456789/12683 2025-08-09T02:01:56Z 2022-02-01T00:00:00Z

Title: Improving the Satisfaction and Loyalty of Online Shopping Customers Based on E-Commerce Innovation and E-Service Quality Authors: Rahman, Sarli; Fadrul, Fadrul; Yusrizal Yusrizal; Marlyna, Robert; Momin, Mujtaba M Abstract: Abstract: The purpose of this study is to develop new knowledge related to innovations in e-commerce, which we call e-commerce innovation, and how this affects customers’ satisfaction and loyalty, along with the e-service quality, in the context of an online shop in Indonesia. Several measurement items of e-commerce innovation were adopted and modified from the existing literature. To answer how this affected the customers’ satisfaction and loyalty, partial least squares structural equation modeling was used to analyze the data from 400 respondents. Empirical test results found that e-commerce innovation and e-service quality can increase customers’ satisfaction and loyalty, respectively. It is also known that in the context of online shopping customers in Indonesia, it is easier to generate customers’ satisfaction than customers’ loyalty. This study contributes to the novelty related to e-commerce innovation, which focuses on innovation of the application or website, not of the company as a whole.

2022-02-01T00:00:00Z Patiroa, Shine Pintor Siolemba Budiyanti, Hety Hendartoc, Kresno Agus Hendrian http://localhost:8080/xmlui/handle/123456789/12682 2025-08-09T01:59:24Z 2022-01-01T00:00:00Z

Title: Panic-Buying Behavior During The Covid-19 Pandemic in Indonesia: A Social Cognitive Theoretical Model Authors: Patiroa, Shine Pintor Siolemba; Budiyanti, Hety; Hendartoc, Kresno Agus; Hendrian Abstract: Abstract: Currently, there are limited studies on the application of the social cognitive theory in social psychology, particularly in explaining and predicting panic-buying behavior during the COVID-19 pandemic in Indonesia. This study is primarily aimed at acknowledging the role of the social cognitive theory’s development in explaining and predicting the panic-buying behavior of Indonesian citizens during the COVID-19 pandemic. The development of the theory is attained by combining emotions and subjective norms to predict the panic-buying behavior intention in Indonesia. Using a purposive sampling technique, the sample size consists of 350 respondents from various areas, such as Jakarta, Tangerang, and Banten. An online survey was performed as the data collection method. Social desirabilit response (SDR) test was also conducted by this study to guarantee the naturality of the replies from the respondents. Data were then analyzed using structural equation modeling (SEM) with a two-stage approach. The result demonstrated that emotions have the highest impact on the panic-buying behavioral intention. Further, subjective norms, self-efficacy, and social outcome expectancies have the second, third, and fourth highest impacts on panic-buying behavior, respectively. In general, the social cognitive theory model developed in this study can understand, explain, and predict panic-buying behavior during the COVID-19 pandemic outbreak in Indonesia. Overall, the results of this study may serve as basic information for practitioners and business persons by providing insights regarding the factors that form consumers’ intentions and behavior during the pandemic, relating to their buying decisions.

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