http://localhost:8080/xmlui/handle/123456789/12446 2026-04-18T19:39:10Z 2026-04-18T19:39:10Z Arninda, Arninda Darusman, Darusman, Alya Supandih, Fathia http://localhost:8080/xmlui/handle/123456789/12884 2025-08-13T02:45:47Z 2025-01-01T00:00:00Z

Title: MEASURING DIGITAL LITERACY AMONG MICRO AND SMALL ENTERPRISES (MSEs) IN INDONESIA: CASE STUDY FROM PONTIANAK CITY Authors: Arninda, Arninda; Darusman, Darusman,; Alya Supandih, Fathia Abstract: Abstract Background: The rapid changes in people's consumption behavior resulting from technological and information advancements require business actors to have a high level of digital literacy to increase sales performance. Purpose: This study aims to measure the level of digital literacy among micro and small-scale businesses particularly in the vibrant region of Pontianak City. Design/Methodology/Approach: Primary data are taken from non-formal MSEs category of business as they make up the largest share of business ownership category in the region. This study employs descriptive qualitative research through grand mean methodology which is accurate to analyze the distinct characteristic across multiple groups of samples, as well as to facilitate interpretation of unchanging effects by controlling of inclusive variability. Conclusion: This study finds that the level of digital literacy among MSEs in Pontianak City is categorized into upper-middle group with average total score of 3.64 where micro-scale enterprises are found to have lower level of literacy as compared to small enterprises. It is also found that imbalance of digital literacy within variables used in this study. Internet searching variable (X1) and hypertextual navigation (X2) and knowledge assembly (X4) variable are found to be in the category of upper-middle group, while content evaluation variable (X3) is found to be lower at medium group. Originality/value (state of the art): This study provides a nascent overview of digital literacy level in Pontianak City, highlighting significant differences between micro and small enterprises. These findings serve as a critical reference for policymakers in designing localized strategies to improve digital literacy and foster economic growth. Keywords: digital literacy, mses, non-formal business, digital business

2025-01-01T00:00:00Z Prabowo, Heri Catur Octaviani, Isna Dharmaputra, M Fadjar http://localhost:8080/xmlui/handle/123456789/12883 2025-08-13T02:44:31Z 2025-01-01T00:00:00Z

Title: SMARTPHONE PURCHASING DECISIONS AMONG TEENAGERS IN TERMS OF LIFESTYLE, BRAND IMAGE AND WOM COMMUNICATION Authors: Prabowo, Heri; Catur Octaviani, Isna; Dharmaputra, M Fadjar Abstract: Abstract: Background: The research was conducted because there are empirical phenomena as well as previous research phenomena, the empirical phenomenon of smartphone use among teenagers with use limited to ordinary activities, not to support productivity. Purpose: This research aims to analyze and discuss the influence of lifestyle and brand image on purchasing decisions, both directly and through word-of-mouth communication. Apart from that, to measure the influence of word-of-mouth communication on purchasing decisions. Design/methodology/approach: The method used is quantitative, which aims to analyze the relationship between variables and determine the influence of a variable on other aspects. The research methodology used in this research is the use of a survey, where the researcher provides a questionnaire as a data collection tool. Findings/Results: Brand image has no influence on purchasing decisions. Brand image influences word-of-mouth communication. Word-of-mouth communication influences purchasing decisions. Lifestyle influences purchasing decisions. Lifestyle influences word-ofmouth communication. And brand image influences purchasing decisions that are mediated by word-of-mouth communication. Lifestyle influences purchasing decisions, which are mediated by word-of-mouth communication. Conclusion: Lifestyle and word-of-mouth communication influence purchasing decisions. Brand image has no effect on purchasing decisions. The influence of brand image on purchasing decisions when mediated by word-of-mouth communication. Originality/value (state of the art): This study is a previous research that yielded different results. The findings indicate that brand image does not have a direct effect on purchasing decisions. However, when word-of-mouth communication is used as an intervening variable, both lifestyle and brand image influence purchasing decisions. Keywords: brand image, lifestyle, purchasing decisions, word of mouth communication

2025-01-01T00:00:00Z Awalia, Riska Syarief, Rizal Haryati, Teti http://localhost:8080/xmlui/handle/123456789/12882 2025-08-13T02:43:05Z 2025-01-01T00:00:00Z

Title: STRATEGIES FOR DEVELOPING WOMEN’S ENTREPRENEURSHIP IN THE MSMEs SECTOR: A SYSTEMATIC LITERATURE REVIEW Authors: Awalia, Riska; Syarief, Rizal; Haryati, Teti Abstract: Abstract: Background: The increase in the number of women entrepreneurs in Indonesia reflects progress in gender participation in business, particularly in the MSME sector, which is heavily occupied by women entrepreneurs. MSMEs themselves are a crucial pillar in Indonesia's economy. However, many barriers and challenges still need to be addressed for women’s entrepreneurship to reach a higher level. Purpose: This study seeks to examine the growth of women’s entrepreneurship within the MSME sector, identify the shortcomings and challenges encountered by women entrepreneurs, and determine the strategies necessary to enhance their effectiveness. Design/methodology/approach: The research method uses a systematic literature review (SLR) of 20 studies related to women entrepreneurs in the MSME sector. Findings/Result: The findings show that while women entrepreneurs can sustain themselves through various economic conditions, there are significant weaknesses, particularly in financial management and marketing. Conclusion: This study concludes that implementing a comprehensive strategy and policies, including education and training in entrepreneurship, enhancing marketing support, leveraging technology and e-commerce, improving financial literacy, increasing access to capital, and creating stronger social networks, will help balance personal and professional responsibilities. Originality/value (state of the art): This study uniquely and specifically addresses women’s entrepreneurship, which plays a key role in Indonesia’s economy, particularly in the MSME sector that is often overlooked. Researching women’s entrepreneurship can provide significant contributions to both academics and practitioners in enhancing the sustainability and performance of women while tackling various challenges in business. Keywords: women entrepreneurship, MSMEs, challenges, strategies, systematic literature review (SLR)

2025-01-01T00:00:00Z Indri Anjani, Gita Nurhayati, Popong Noor Yuliati, Lilik http://localhost:8080/xmlui/handle/123456789/12881 2025-08-13T02:41:19Z 2025-01-01T00:00:00Z

Title: THE IMPACT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON REUSE INTENTION IN URBAN PUBLIC TRANSPORTATION Authors: Indri Anjani, Gita; Nurhayati, Popong; Noor Yuliati, Lilik Abstract: Abstract Background: Public transportation is an important key to solving traffic congestion and air pollution problems. Bogor is ranked as the 832nd most congested city globally in 2022 and has a poor air quality index. In an effort to mitigate these challenges, the government initiated a soft launch of a public transportation service in Bogor City, named BISKITA Transpakuan, in November 2021. But, from May 2023 to May 2024, the average daily ridership of BISKITA Transpakuan was only 0.86%. In contrast, cities worldwide that have successfully achieved public transportation utilization targets aligned with the Sustainable Development Goals typically exhibit daily ridership percentages ranging from 9% to 12%. Consequently, concerted efforts are necessary to increase BISKITA Transpakuan ridership. Purpose: The study investigates the impact of service quality and customer satisfaction on reuse intention within the urban public transportation context, specifically focusing on the BISKITA Transpakuan bus transit system in Bogor, Indonesia. Design/methodology/approach: The research employs a hybrid data collection approach, combining online and offline surveys, to gather responses from 250 BISKITA Transpakuan passengers. The study utilizes Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze the relationships between transportation performance, driver performance, service quality, customer satisfaction, and reuse intention. Finding/result: The findings reveal that both transportation performance and driver performance significantly influence service quality. However, while transportation performance directly impacts customer satisfaction, driver performance's effect is mediated through service quality. The study also confirms the significant role of service quality and customer satisfaction in shaping reuse intention. The predominance of female passengers and those aged 19-35 underscores the need for gender-sensitive infrastructure and services. Conclusion: The direct and positive influence of transportation performance on service quality, customer satisfaction, and reuse intention highlights its significance in enhancing the overall passenger experience. While driver performance also plays a crucial role in shaping service quality, its impact on customer satisfaction and reuse intention is indirect, mediated through the perceived quality of service. The substantial proportion of passengers residing in Bogor Regency suggests potential for service expansion. To enhance Bogor's public transportation, management should optimize vehicle maintenance, routes, schedules, and driver training, prioritizing passenger comfort and female passenger safety. The government should also analyze bus stop regulations for efficiency and accessibility while increasing subsidies to reduce fares and support operators. Originality/value (state of the art): This study contributes significantly to the measurement of service quality in the transportation service sector. The use of reuse intention variables provides a better understanding of the relationship between service quality and consumer decision-making. Keywords: bus transit system, customer satisfaction, reuse intention, service quality, structural equation model

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