http://localhost:8080/xmlui/handle/123456789/12439 2026-04-18T19:39:11Z 2026-04-18T19:39:11Z Bharata, Wira Pramudya Wardhani, Diana Ferdinand, Erfina Pingki, Pingki http://localhost:8080/xmlui/handle/123456789/12645 2025-08-08T03:10:41Z 2023-05-01T00:00:00Z

Title: VIRTUAL REALITY EXPERIENCE IN INDONESIAN TOURISM Authors: Bharata, Wira; Pramudya Wardhani, Diana; Ferdinand, Erfina; Pingki, Pingki Abstract: Abstract: The shift in the pattern of the tourism industry is inseparable from technological developments. In recent times, a concept known as virtual reality has developed in the tourism sector. The purpose of this study is to determine the antecedents of tourist experience satisfaction, which in turn will shape tourist attitudes. The author explores further the relationship of each variable studied using the Stimulus Organism Response (SOR) framework. The method used in this research is experimental. Respondents were determined as many as 100 people with certain requirements. The data that has been collected is processed using SEM-PLS software. The results of the study stated that all the hypotheses tested were positive, but not all were significant. The author finds that tourist interactions with tourist destinations carried out in the realm of virtual reality are not sufficient to provide significant satisfaction. Another finding in this study shows that the experience satisfaction felt by tourists does not always encourage tourists' attitudes to visit tourist destinations. Keywords: sor, virtual reality, experience, satisfaction, attitude towards

2023-05-01T00:00:00Z Erikson Suli, Norman Harumi Baharisa Tya, Aulia http://localhost:8080/xmlui/handle/123456789/12644 2025-08-08T03:09:03Z 2023-05-01T00:00:00Z

Title: THE POTENTIAL APPLICATION OF BLOCKCHAIN AND CONTROL TOWER IN DOMESTIC FORWARDING BUSINESS IN INDONESIA Authors: Erikson Suli, Norman; Harumi Baharisa Tya, Aulia Abstract: Abstract: On the global rapid movement, forwarding business face challenges both from the financial and operational aspects within all parties. Advanced growth of information technology through blockchain and control tower model can be a solution which tailored by logistics services provider. The purpose of this study is to analyze the relevant variables that are critical to access the potential adoption of blockchain and control tower scheme for forwarding business activities. Technology Acceptance Model with Partial Least Square used to analyze variables that come from supply chain issues, technologies readiness, cost of technologies, the character of stakeholder, the character of user, perceived ease of use, and perceived usefulness which will influence the intention to use of the blockchain and control tower scheme. Population size of this study coming from 93 respondents of logistics professional in Indonesia with convenience sampling method technique. Based on the 8 hypotheses that developed, the result explained that there are 4 acceptances and 4 rejections of hypotheses. The conclusion explains that Supply Chain Issue have positive impact to Perceived Usefulness, Characters of Stakeholders and Characters of User have positive impact to Perceived Ease of Use, and Cost of Technologies have positive impact to Intention to Use of Blockchain and Control Tower. Keywords: forwarding business, technology acceptance model, blockchain, control tower, partial least square

2023-05-01T00:00:00Z Fatmawati, Indah Al Amudi, Nauval http://localhost:8080/xmlui/handle/123456789/12643 2025-08-08T03:07:48Z 2023-05-01T00:00:00Z

Title: HOW DO PRODUCT POSITIONING AND CONSUMER KNOWLEDGE OF GREEN BRANDS LEAD TO PURCHASE DECISIONS? Authors: Fatmawati, Indah; Al Amudi, Nauval Abstract: Abstract: Green branding has become a relevant strategy for winning the business competition. However, limited research has been conducted specifically investigating the role of green branding positioning on consumer green brand attitude and brand purchase. This study looks into the impact of green brand positioning on green purchasing decisions, considering consumer knowledge and consumer green brand attitude. Specifically, we examined how green brand positioning and knowledge form the green brand attitude and how green brand attitude determines green purchase decisions. Our research setting is green lamp purchase decisions. Respondents were green lamp purchasers and users, with a total sample size were 220 respondents. We developed several hypotheses and tested them using Structural Equation Modelling (SEM) with the AMOS 22. Our research findings showed that green brand positioning and knowledge positively and significantly impact consumers' green brand attitudes. Green brand attitude positively impacts green purchase decisions, and green brand positioning and knowledge positively and significantly affect a green purchase decision. In conclusion, our investigation showed that green brand positioning and green brand knowledge are essential for the formation of green brand attitudes and green brand purchase decisions. We also found the partial mediation of green brand attitude on the effect of green brand positioning on green brand purchase decisions. While for the impact of green brand knowledge on the green brand purchase decision, we did not find the mediating effects of green brand attitude. Keywords: green brand positioning, green brand knowledge, green brand attitude, green brand purchase decision

2023-05-01T00:00:00Z Yusra, Yusra Vilzati, Vilzati Eliana, Eliana Azmi Mohd Ariffin, Ahmad Susanto, Perengki http://localhost:8080/xmlui/handle/123456789/12642 2025-08-08T03:06:31Z 2023-05-01T00:00:00Z

Title: STIMULATING VISIT INTENTION USING SOCIAL MEDIA INFLUENCER: MEDIATING ROLE OF ENJOYMENT Authors: Yusra, Yusra; Vilzati, Vilzati; Eliana, Eliana; Azmi Mohd Ariffin, Ahmad; Susanto, Perengki Abstract: Abstract: Social media influencer (SMI) has emerged as one of a powerful approach in building customer’s intention to visit a tourism destination. This research therefore tries to uncover the mechanism on how the dimensions of SMI, namely attractiveness, trustworthiness, and expertise, influence visit intention by incorporating enjoyment as mediator by applying StimuliOrganism-Response (SOR) Theory. Using purposing sampling, 115 usable samples of those who experienced an SMI’s posts regarding Aceh tourism, are gathered online. Data were analyzed by using Partial Least Square-Structural Equation Modelling (PLS-SEM). In testing the hypotheses, we conduct a Bootstrapping procedure using 5000 sub-samplings. The finding highlights that SMIs’ attractiveness and SMIs’ expertise, are found to be a strong predictor of enjoyment, of which has a significant relationship with visit intention. However, SMI trustworthiness failed to predict enjoyment. Except for SMI trustworthiness-visit intention relationship, this study also found the role of enjoyment as mediator for both SMI attractiveness and SMI expertise in predicting visit intention. Consequently, this research pinpoints two routes to obtaining visitors’ intention to visit a tourism site. They are attractiveness-enjoyment-intention and expertiseenjoyment-intention with the second pathway have bigger contribution to visit intention. The findings can be used as a guide to assist tourism destination marketers in developing effective advertising that use SMI to communicate with their visitor and differentiate themselves from the tourism destination intense competition. Keywords: social media influencers, enjoyment, visit intention, SOR theory, tourism destination

2023-05-01T00:00:00Z