http://localhost:8080/xmlui/handle/123456789/10240 2026-04-14T20:40:51Z 2026-04-14T20:40:51Z Agus Kristian Sinaga, Fransiskus Pristiyono, Pristiyono Fitri Nasution, Meisya http://localhost:8080/xmlui/handle/123456789/10257 2025-06-02T07:32:55Z 2023-01-01T00:00:00Z

Title: PENGARUH BRAND IMAGE, HARGA, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA FRANCE BAKERY Authors: Agus Kristian Sinaga, Fransiskus; Pristiyono, Pristiyono; Fitri Nasution, Meisya Abstract: This study aims to evaluate the influence of brand image, price, word of mouth, and product quality on purchasing decisions at France Bakery. This study focuses on consumers who buy products from French Bakery in the Rantau Prapat area. This study involved 200 participants and analyzed 5 factors from 24 indicators. This research uses a descriptive research design with quantitative methodology, using incidental sampling techniques. Data analysis uses SmartPLS 4.0 software, using brand image, price, word of mouth, and product quality as independent variables, while purchasing decisions are dependent variables. The results of this study indicate that brand image does not affect purchasing decisions. In addition, price, word of mouth, and product quality affect purchasing decisions. Keywords: Brand Image, Price, Word Of Mouth, Product Quality, Purchasing Decision.

2023-01-01T00:00:00Z Falahi, Adrial Handayani, Leni http://localhost:8080/xmlui/handle/123456789/10256 2025-06-02T07:30:56Z 2023-01-01T00:00:00Z

Title: PENGEMBANGAN POTENSI DESA MELALUI KEGIATAN AGROWISATA SAWAH DI KABUPATEN DELI SERDANG DALAM MENINGKATKAN EKONOMI DESA Authors: Falahi, Adrial; Handayani, Leni Abstract: Developing village potential through agrotourism activities is one of the effective strategies in improving the economy of rural communities. This study aims to analyze the potential and development of rice field agrotourism in Deli Serdang Regency and its impact on the village economy. The research method used is a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study indicate that rice field agrotourism has great potential in attracting tourists, creating business opportunities, and increasing local community income. In addition, support from the local government, community participation, and good management are key factors in the success of this agrotourism development. Thus, the development of rice field agrotourism can be a model for village development based on sustainable local potential, so as to encourage economic growth and community welfare in Deli Serdang Regency. Keywords: Agrotourism, Village Potential, Village Economy, Deli Serdang, Community Empowerment.

2023-01-01T00:00:00Z Fatona Naibaho, Yuki Sari Lubis, Anggia http://localhost:8080/xmlui/handle/123456789/10255 2025-06-02T07:29:08Z 2023-01-01T00:00:00Z

Title: PENGARUH SEKTOR PERTANIAN, SEKTOR PERDAGANGAN DAN SEKTOR JASA TERHADAP PRODUK DOMESTIK REGIONAL BRUTO DI KABUPATEN DELI SERDANG Authors: Fatona Naibaho, Yuki; Sari Lubis, Anggia Abstract: This study aims to determine the effect of the agricultural sector, trade sector, and service sector on the Gross Regional Domestic Product in Deli Serdang Regency. This type of research is a quantitative descriptive study, where the data used is secondary data obtained from BPS Deli Serdang Regency. The analytical method used is multiple linear regression, using 12 reviews to find out how the independent variable influences the dependent variable. After testing, the results show that the agricultural sector has a significant effect on Gross Regional Domestic Product in Deli Serdang Regency, the trade sector also has a significant effect on Gross Regional Domestic Product in Deli Serdang Regency, and the service sector also has an effect on Gross Regional Domestic Product in Deli Serdang Regency. From the statistical test results, the value of Fcount > Ftable was obtained, namely (42.06520 > 4.76). Likewise simultaneously or jointly the relationship between the independent variables (Agriculture Sector, Trade Sector, and Service Sector) has a significant effect on the bond variable (Gross Regional Domestic Product) in Deli Serdang Regency. Keywords: Agriculture Sector, Trade Sector, Service Sector, Gross Regional Domestic Product

2023-01-01T00:00:00Z Syarif Nasution, Ahmad Siddik, Ega Hermawan, Indra http://localhost:8080/xmlui/handle/123456789/10254 2025-06-02T07:27:33Z 2023-01-01T00:00:00Z

Title: E-MAS BSI MOBILE: KAJIAN LITERATUR SISTEMATIS Authors: Syarif Nasution, Ahmad; Siddik, Ega; Hermawan, Indra Abstract: With the E-Mas feature, customers can easily perform transactions such as gold savings, gold pawning, and gold installments online. This research is a type of library research using a systematic literature review methodology, which involves collecting, evaluating, integrating, and presenting findings from various studies related to a specific topic. Therefore, this research consists of three stages: collection, evaluation, and presentation. The collection stage is conducted using the Publish or Perish search engine with the Google Scholar database. The keywords used are “E-Mas BSI Mobile,” with a time range from 2021-2023. The research results reveal that the practice of digital gold investment in the E-Mas BSI Mobile product at Bank Syariah Indonesia does not contradict Sharia economic principles and identify the factors influencing consumers to transact E-Mas, along with some shortcomings in its marketing. Keywords: Literature Review, E-Mas, Bank Syariah Indonesia

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