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PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PENGGUNA JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN

2025-06-02T03:31:51Z

Title: PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PENGGUNA JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN Authors: Adinda Amri Nasution, Sofi; Yuliana, Yayuk Abstract: ABSTRACT. This study aims to examine the effect of brand image (X1), service quality (X2), and price (X3) on user satisfaction (Y) of J&T Express delivery services at Drop Point Krakatau Medan. The data used is primary data using probability sampling method, with a total sample of 98 respondents. The analysis method of this research uses multiple linear regression. The classical assumption test used has met the specified criteria, the t-test (partial test) shows that the brand image, service quality, and price variables have a positive and significant effect on user satisfaction because the tcount > ttable of brand image is 10.606 > 1.664, the tcount > ttable of service quality is 2.874 > 1.664 and tcount > ttable of price is 11.808 > 1.664. From the results of the f test (simultaneous test) the value of fcount > ftable is 60.545 > 3.09, then this shows that brand image, service quality and price together have a significant effect on satisfaction of J&T Express service users at Drop Point Krakatau Medan Keywords : Brand Image, Service Quality, Price, and Satisfaction

PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH JAVANA DI OKE SWALAYAN TG.MORAWAPEMBELIAN PRODUK TEH JAVANA DI OKE SWALAYAN TG.MORAWA

2025-06-02T03:25:08Z

Title: PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH JAVANA DI OKE SWALAYAN TG.MORAWAPEMBELIAN PRODUK TEH JAVANA DI OKE SWALAYAN TG.MORAWA Authors: Syafriliani, Nanda; Wulandari, Sari; Harahap, M. Guffar Abstract: This study aims to determine the effect of price perception and product quality on purchasing decisions for Javana tea products at Oke Swalayan Tanjung Morawa. This study uses a quantitative descriptive approach, aiming to determine the relationship between two or more variables. The population of this research is the consumers of Oke Swalayan Tanjung Morawa during the month of April as many as 1208 consumers. The sampling technique used is non-probability sampling, namely by accident. Researchers used a sample determination based on the Slovin formula and 92 respondents were used as research samples in this study. The analysis technique used is multiple regression analysis. The suitability test using the t test and f test as well as the coefficient of determination test. The results of the analysis obtained the value of t arithmetic for the variable Price Perception (X1) of 2.449. Then the calculated t obtained is greater than the t table value or 2.449 > 1.662 then it is also seen that the sig value is smaller than the probability value of 0.05 or 0.016 < 0.05. So it can be concluded that the price perception variable has a positive and significant effect on purchasing decisions. The results of the analysis obtained the t value for the Product Quality variable (X2) of 8,969. Then the calculated T obtained is greater than the T table value or 8.969 > 1.662 then it is also seen that the sig value is smaller than the probability value of 0.05 or 0.000 < 0.05. So it can be concluded that the Product Quality variable has a positive and significant effect on Purchase Decisions. Based on the simultaneous test, it can be seen that the calculated f value is 50,796 with a sig level of 0.000, therefore the sig value is 0.000 > 0.05 and the calculated F value is 50,796 > F table 3.10. This shows that the independent variables X1, and X2 simultaneously have a positive and significant effect on the variables. dependent Y. R square (R2) or the square of R shows the determinant coefficient is 0.533, meaning that the percentage contributed by Price Perception (X1) and Product Quality (X2) to Purchase Decision (Y) is 53.3%, while the remaining 46.7% is influenced by other variables which were not investigated by this study. Keywords: Price Perception, Product Quality and Purchase Decision

PENGARUH BRAND IMAGE, DISTRIBUSI, DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN

2025-06-02T03:22:41Z

Title: PENGARUH BRAND IMAGE, DISTRIBUSI, DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENGIRIMAN J&T EXPRESS DI DROP POINT KRAKATAU MEDAN Authors: Darwin, Darwin; Yuliana, Yayuk Abstract: This study aims to examine the effect of brand image (X1), distribution (X2), and promotion (X3) on consumer decisions (Y) to use J&T Express delivery services at Drop Point Krakatau Medan. The data used is data using probability sampling method, with a total sample of 98 respondents. The analysis method of this research uses multiple linear regression. The classical assumption test used has met the specified criteria, the t-test (partial test) shows that the brand image, distribution and promotion variables have a positive and significant effect on consumer decisions because the tcount > ttable brand image is 10.727 > 1.664, the tcount > ttable distribution of 2.698 > 1.664 and the value of tcount > ttable promotion of 11.872 > 1.664. From the results of the f test (simultaneous test) the value of fcount > ftable is 61,691 > 3.09, then this shows that brand image, distribution and promotion together have a significant effect on consumer decisions to use J&T Express delivery services at Drop Point Krakatau Medan. Keywords : brand image, distribution, promotion, and consumer decisions

PENGARUH KEMAMPUAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN NUSANTARA III

2025-06-02T03:20:47Z

Title: PENGARUH KEMAMPUAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT PERKEBUNAN NUSANTARA III Authors: Taufik Lubis, Ahmad; Rukmini, Rukmini; Ain Harahap, Nur Abstract: PT. Perkebunan Nusantara III is a company engaged in oil palm plantations, where employee performance is very important for the progress of the company. The purpose of this study was to determine whether the ability and motivation affect the performance of employees at PT. Nusantara Plantation III. The population of this study amounted to 392 employees. The sample of this research is random sampling using Sugiyono's theory, if the subject is less than 100, it is better to take all of them. So the sample in this study was taken 15% of the total population, namely 60 employees, the data collection used was by using a questionnaire given randomly to the respondents. Data using SPSS version 21.0 for windows. Results Based on the research, the validity test was declared valid because the value of rcount > rtable, the reliability test was accepted because the alpha coefficient was above 0.60, the results of the multiple linear regression equation test were Y= 8.020 + 0.756 + 0.072 + e had a positive and significant effect on employee performance, the test it is known that the sig value for the effect of X1 on Y is 0.000 < 0.05 and X2 on Y is 0.165 > 0.05, the coefficient of determination (R2) is obtained by an R Square value of 0.734, this means that the influence of X1 and X2 variables is simultaneous effect on variable Y is equal to 0.73%. Keywords : Ability, Motivation, Employee Performance