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Browsing by Author Rahayu Kurniati, Rini
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2025-01 | BUY OR BYE: EXPLORING THE TRIGGER OF IMPULSE BUYING BEHAVIOR AMONG GEN Z IN LIFESTYLE RETAIL | Maula, The Syifaul; Rahayu Kurniati, Rini; Era Deka, Rio |